Formed in 2017 by Rugby players Joshua Chisanga and Emmanuel Mavala, the 48SHRED movement has to date trained over 100 individuals and 20 professional athletes, investing in the transformation of not just their physical fitness levels but their mental health and overall nutritional balance.

Inspired by their own personal growth as athletes, Joshua and Emmanuel developed the 'Peak Performance Athletes' initiative to inspire high performing individuals to compete across various world championship games. Teams have been formed to represent Kenya in the 2022 Cross Fit Games, the Commonwealth Games and Olympic Games (Weightlifting).